She’ll be the first to tell you she’s an awful cook, but boy does Lorraine have the magic touch with brands. New baby brands. Brands past their prime. Brand positioning. Brand messaging. Brand naming, architecture, visual identity, guidelines. Like, a brand whisperer, teasing out signals of pure value and identity from the noise, and managing cross-discipline teams for multi-billion dollar products. Her nose looks pretty normal from the outside, but we’re pretty sure it’s got some extra authenticity-sniffing neurons in there someplace. When we can’t find her, she’s sure to be in one three places: an old growth forest, a fabulous restaurant (you can guess why), or the yoga studio.

Favorite place in nature: Cape Flattery, Washington